WHAT ON-HOLD MARKETING

	*"Thank you for calling...*
	*Help with your call is coming right up."*

WHAT ON-HOLD MARKETING
WILL DO FOR YOU.

The Benefits of On-Hold Marketing:

•	*Improve your business image and customer relations.*
•	*Toot your Company's public relations horn!*
•	*Tell about changes, improvements, accomplishments.*
•	*Reinforce other media advertising campaigns.*


	• Heighten customer awareness. • Inform callers of new products or services… of products and services they may not know you offer. • Increase sales!


	•	Answer frequently asked questions like business hours, directions, fax number.
	•	*Give callers a reason to do business with you.*

WHAT ON-HOLD MARKETING
MEANS TO YOU.

Research shows that…

•	Seven out of ten (70%) of all business calls are placed on hold.
•	88% of these callers hang up... 34% don't call back.
•	In silence, callers wonder if they've been disconnected.
•	Callers question the firm's customer service commitment.
•	Radio on-hold could play a competitor's commercial.

•	Businesses spend 94% of their advertising budget to induce
	customers to call... only 6% to handle the call itself.
	-- Telephone Call Center


•	On-Hold Marketing reduces hang-ups from 27% to 7%.
•	85% of callers prefer product and service information to silence… or radio... where they could hear A COMPETITOR'S COMMERCIAL!!!
•	15% to 20% of callers buy as a result of what they hear while on hold..

	*-- Sales and Marketing Magazine*


	It’s also true that, with professional On-Hold programming… • small businesses appear impressive enough to handle a customer's needs efficiently, and • large companies appear considerate enough to handle a customer's needs personally.

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